Carl Sondrol

Composer and Music Producer

Happy holidays! / 2024 recap

Happy holidays, readers!

I hope you’re doing great and will soon be spending time with people you care about.

I have a lot to be grateful for this year.

I made horror music and commercial music, indulged in fun accordion & microphone rabbit holes, and started rehearsing with an eccentric band on the weekends. I hope to talk about the results of all that in 2025.

I avoided having a The Bear style meltdown while sous-chef-ing Thanksgiving, but decidedly did not avoid several emotional meltdowns (in the best way possible) watching Six Feet Under for the first time. 🤯😭

Anyways, some photo highlights are below if you're curious.

I'd love to hear what you've been up this year to as well, and in any case wish you a very nice 2025!


Carl


I met the fascinating Dave Caballero, who started an Atwater Village accordion school in the 70’s which was open for 50 years! He also repairs accordions for everyone from Danny Elfman to Weird Al to The Pogues.

He gave me a lesson and completely re-tuned mine — a tedious process involving hand-filing hundreds of metal reeds, one at a time! This was necessary because the entire instrument was intentionally tuned sharp when it was made in 1960's Italy. Apparently, European instruments (and orchestras) sometimes tune differently than our usual western A=440 Hz, especially before things were standardized.

By the way... you know that stereotypical French café accordion sound that's kind of "wobbly"? I hadn’t put 2 and 2 together before, but I learned that comes from having two or more reeds per note intentionally out of tune with each other. The amount of wobble / de-tuning in a given accordion varies by genre from none (classical music) to an absolutely unhinged amount (I'm looking at you, Scotland!)

Dave’s back wall. At 78 years young, he's "retired", but it seems this is one of those niches you never truly escape.

Another cool thing this year was scoring a horror feature (deets next year 🤞). As the film spends a lot of time stuck in the protagonist’s head, I wanted the piano to sound borderline claustrophobic, so I bought these tiny Danish microphones. They're small enough to fit inside the piano with the lid mostly closed! Then I draped a comforter over the outside to complete the “in bed with a piano” effect.

Tiny mics were also helpful for accordion — an unruly thing to record because half the instrument is constantly in motion! Normally, finding the perfect microphone position can come down to nudging it a centimeter this way or that. Having mountable mics (you can see one near the bottom right) solves that problem.

For the non-moving (piano-like) part of the accordion, my full-grown mics worked great.

Big milestone: Nicole and I have been together 10 years! Here she is on her birthday, doing what she loves: getting totally jacked on iced tea refills.

Another highlight was visiting my sister Ann and niece Adalyn (pictured) on the beach in La Jolla.

And doing some important excavation with my nephew Axel (left).

Finally, interrupted this 🐿️ during a hike (sry bro).

Happy, um, late January! / 2023 recap

Well, I definitely missed the boat on my usual year-end newsletter, but hope 2024 is off to a good start for you and yours.

Things are good here. Nicole and I hit the 9 year mark last fall, for one :) Also, she recently went from full-time to 4 days/week at her day job, and is thrilled to have more time for art, knitting, and general work/life balance.

I've been enjoying a Kurosawa kick, and have at long last returned to a daily music practice in the form of jazz piano lessons (shout out Open Studio). As much as I love computers, man it feels great to practice a non-virtual instrument. And there's some bonus synergy going on: jazz is such an unabashedly geeky genre in the music theory department I feel it's a cheat code for songwriting/composing/etc. in any style. I'm reminded of my first venture into jazz piano at the University of Iowa; the first time I realized practicing scales could be actually useful!

Career-wise, 2023 was mostly about leveling up: exciting new gear, intensive "cable management", and lots of learning. In addition to the piano, I've continued honing my mixing skills (perma-shout out Griffin Rodriguez). I did just finish another long-coming art pop EP but it'll probably take me a while to navigate the road of releasing and promoting the thing (how do I say the opposite of "my forte"?)

Anyway, some photo highlights from the year are below.


Carl

Built my first portable recording rig, with my first pair of 1073 preamps (many recording engineers consider these their "desert island" pick!)

Got the piano tuned up (shout out David Mann) and did some recording tests — I'm lucky to have such a beautiful instrument (passed down from my Grandma Mary, and thanks to my parents for being kind enough to ship it to LA once I actually had room)

Sold/donated some of my earliest gear, like my first synth: the Alesis QS6.1; here I am playing it in 2006 with DIY electrified pants (mayyybe not the safest idea I’ve ever had)

Became a multi-hatphenate

On the Merits: Labor Trafficking

I'm releasing a soundtrack today for a new documentary by Relativity. It's a story about using artificial intelligence and data to combat a very human problem—mirrored in the half-electronic, half-acoustic instrumentation.

Writing a theme for Ronny Marty—trafficking survivor turned advocate—was a particular highlight. As ever with documentaries, it's a privilege to be entrusted with helping tell such personal stories.

The score spends plenty of time subtly supporting the narrative with transitions and texture, but also cuts loose a bit while the experts talk about Alan Turing, AI, and trafficking in supply chains.

The filmmaking team at Relativity offered great instincts throughout, and even some straight-up geeky audio ideas (time-stretching! granular synthesis!)

Watch the film and find out more here: Now Playing: On the Merits: Labor Trafficking | Relativity Blog

Happy 2023! + a visitor 🦨

Happy New Year!

I hope you and your family enjoyed the break and stayed warm.

Nicole and I spent our rainy NYE cooking and then finally watched the terrific movie Everything Everywhere All at Once.

I've been keeping busy music-wise: I doubled my acoustic treatment (now maximally foam-ified), scored a new documentary this fall (more on that soon), and took some time to refine my mixing skills with an old friend (shout out to the legendary Griffin Rodriguez !).

Last but not least — a very special visitor dropped by the studio this year. Scroll down for the reveal!

 

All the best to you in 2023!

Happy 2022! + making new 💪 memories

(from your friendly neighborhood bigfoot)

I hope you're well and enjoying the holidays.

Nicole and I had a (distanced) dinner with family on their patio last week, and stayed in with homemade cookies and The French Dispatch for NYE.

In order to procrastinate from making music or generally being useful improve my productivity, I'm completely relearning how to type on this contraption. Rewiring muscle memory feels quite a bit like learning a classical piano piece (though jazz is the better simile). Hobbies are important... right?

(but seriously, the keyboard shortcut possibilities are very exciting here in music production land where there are a million controls to control and how did I just learn QWERTY is from the 1870's? 😱 SORRY can you tell I haven't left the house much lately!?)

I'm grateful to you for reading. Sending you warm wishes for the coming year. Take care and stay safe!


Carl

On the Merits: Pandemic

I had the pleasure of composing music for a short documentary by Relativity about using AI to make sense of the deluge of new COVID research. It was nice focusing on something positive about the pandemic for a change.

The soundtrack is available everywhere here: https://sondrol.com/pandemic

Kudos and a huge thank you to the whole team (Josh McCausland, Mary Clare, Nicholas Matejcak, Winona Lozada, JC Steinbrunner, Kael Rose, Fernando Sierra Jr., Daniel Pate Russell, Ansley Sawyer), who continually impressed me in how they rose to the unprecedented challenges of making a documentary during a pandemic.

Enjoy!

Happy 2021! from the weirdest instrument I own

I hope you've been doing as OK as possible in this epically difficult year.

It hasn't felt like one for newsletters & updates, so I'll just say I'm glad to have crossed paths with each and every one of you. All the isolation makes me appreciate you all the more.

Also, a thoughtful friend sent me this bizarre instrument so here's Auld Lang Syne. I'd apologize for the tuning... but nah, this is on-brand for 2020:

Please be safe. Here's hoping next year will be a whole lot brighter.

♥ Carl

We are Relativity – Aidana

First off, I hope you're all staying safe and healthy out there – what a time this is.

On a less intense note, here's something new I worked on:

Aidana Om is an inspiring systems engineer from Kyrgyzstan. Many thanks to JC, Nicholas, Josh, and Mary at Relativity for having me compose some Philip Glass-y music.

One of the highlights of this project was team lead Nicholas Matejcak kicking it off with a video lecture all about Kyrgyz history, music, and culture. 😀 I love it when collaborators go deep!

LA Dance Film Fest on Thursday, 2018 recap

If you're looking for something to do in LA this Thursday, I'll be the LA Dance Film Festival for a screening/panel which will include our Wayward Wind music video. I'd love to see you if you're free!

Thursday, Jan. 24th @ 7pm
Los Feliz 3
1822 North Vermont Avenue, 90027
Tickets

While we're at it, here are some long-overdue highlights from the last year or so:

Wayward Wind (Steve Delahoyde and Monica Thomas' beautiful music video) has screened at nearly 20 festivals, including Raindance. I've made it out to most of the California ones.

At the San Francisco Dance Film Festival, I had the honor of being interviewed by Grammy-winner Leslie Ann Jones of Skywalker Sound. Coincidentally, I spent a lot of time as a kid listening to music by her father, the brilliant 1940's slapstick bandleader Spike Jones. I shared a few memories of this and she lit up :)

I scored a "live-action cartoon" web series called See Plum Run, which is streamable on CollegeHumor's new "Like Netflix, but worse!" subscription service, DROPOUT. (hint: free trial)

I made a few new pieces for Relativity, including a theme song for their new Uncivil Procedure podcast. About a year ago, they generously flew me out to Chicago to give a workshop about collaborating with composers.

I got to see the great John Williams perform in Chicago. (Many thanks to my friends Paul & Jenny Lazarre for making this happen!)

I got a real, live, grand piano!! Long ago, it was a wedding gift to my Grandma Mary. My parents were kind enough to ship it all the way from Arizona to LA. I haven't had easy access to a real piano for over a decade, and have been enjoying unwinding with a mix of Rachmaninoff and Mingus.

Anyway, have a great week, and if I'm lucky perhaps I'll see you on Thursday!

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With Leslie Ann Jones after the San Francisco Dance Film Fest "What's the Score?" panel. image

_My Dad’s old Spike Jones records – my sister and I used to chase our cocker spaniel around the dining room table while listening to this unadulterated wackiness. Did you know Spike Jonze gets his moniker from Spike Jones?_ image

Hanging out with Relativity’s Nicholas Matejcak (L) and JC Steinbrunner (R). Before this photo we collaborated on a thumb visibility strategy. image

I can’t wait to record this thing again! (last time was for Batika Hawk -- I lugged my recording gear all the way out to Arizona)

Happy new year! plus some animals I suggest you meet

Happy new year!

After October's Batika Hawk promo blitz, I'll keep this short and animal-related:

I had the pleasure of spending the holidays with my girlfriend's family this year, which means my parents' dog Ben was VERY RELAXED – he still thinks I am a monster/ghost/etc. Photo evidence from Mom:

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Nicole and I met even more alpacas this year. Here's one (apparently, leaves are "like chocolate" to them).

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Pro tip: if you live near LA, you can call this place and make an appointment to straight-up chill with 30+ alpacas, 3 goats, and a llama. No, they're not sponsoring my newsletter (and I kind of hope the Yelp mob doesn't catch on for a while) – I just think it's one of the coolest things to do. Perfect date/family/etc activity.

Anyway, I hope you had a terrific holiday season.

Final Batika Hawk music video

We've reached the end of this EP-and-3-music-videos-in-3-weeks experiment. The third & final Batika Hawk video is by the terrific Brad Conlin , and here it is!

Last week's Wayward Wind video blew up on Vimeo – as of this writing it's been viewed over NINETY-ONE THOUSAND times! I'm speechless, and so happy for the brilliant filmmakers who created it.

My sincere thanks to all of you who've been listening, sending encouragement, and writing reviews (they really help!)

You'll find everything – the EP, a making-of article, and all three music videos – collected here:
https://sondrol.com/batika-hawk

Batika Hawk 2 is already recorded (I spent six years on this thing, remember?) and I look forward to sharing it with you down the road... I'm open to ideas for that release, by the way. Another music video series? A multitude of 15-second instagram stories? A five-novel fantasy epic? WHO KNOWS, MAN!?

Wayward Wind music video – Vimeo staff pick!!

Here's the second music video (of three) in the Batika Hawk series, which I'm thrilled to announce is a Vimeo STAFF PICK! Director/editor Steve Delahoyde, choreographer/director Monica Thomas, and their wonderful cast/crew made a beautiful & funny video that I'm honored to be associated with.

By the way, here are handy-dandy links to hear Batika Hawk on the app/store of your choice: iTunesSpotifyAmazonBandcampGoogle Play, and more.

Leave a review (especially on iTunes) for my undying gratitude ;)

Finally, wow, did you guys ever come through last week! The Say It video has been viewed over 3,100 times. That's with no record label, no publicist, no PR – just you guys. THANK YOU for sharing it.

Stay tuned next week for the third and final video in this run.

Batika Hawk first EP and "Say It" music video release!

The first Batika Hawk EP is out now wherever you buy/stream digital music!

AND here's the first music video, directed by David Fishel!

Many thanks to all the talented people (below) who made this vid happen. And an EXTRA-special thank you to David, not just for the awesome work, but for sitting on this video for the five years it took me to actually release the song.

Next video arrives Thursday, Oct 26th!


A thief and a scientist rush to understand the ramifications of a robbery gone awry.

Director / producer / story / camera / editor: David Fishel
Assistant director: Patrick Horvath
Gaffer / camera assistant: Jason Fassler
FX makeup artist: Becca Weber
Props / production design: Steven Gartz

Thief/vocalist: Batika Jones
Scientist / producer / story / sound design: Carl Sondrol

Laika the dog appears courtesy of Steven Gartz
Cheeto the cat appears courtesy of Wendy Alvarez
Bertram the iguana appears courtesy of Timothene Sleeves
Yvonne the fish appears courtesy of Erastus McIntyre

Special thanks:
Alana Brown
Amy Ecklund
California Science Center
Los Angeles City College

Here’s my score for the film Little Hero!

You can listen to it for free on almost any streaming service. If you love it, or you’re my Mom, you can buy it above for $4 (every bit helps me make more music!)

If iTunes is your thing, I’ll owe you a hug if you write a review (but don’t buy it there – those goofs want $7 for a 10-minute album!)

Little Hero is a short documentary in which a six-year-old explains her unique relationship with her twin brother, who was diagnosed with Autism Spectrum Disorder.

The way kids communicate can be so unfiltered and pure. Directors Marcus McDougald and Jennifer Medvin honor this by showing Avery and Xander’s world from their perspective; there are no stats or soapbox to get you “riled up” about autism.

So my first thought on the music was “don’t mess this up!”

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Xander at my studio

While we’ll never know what it’s like to be Xander, his story in the film is full of very relatable emotions. My aim with the music was to help us on some level feel what he feels.

The seven tracks trace the arc of the story, which goes something like:

  • contemplative on a swing
  • curious at an aquarium
  • playful while eating pizza
  • imaginative while underwater
  • uncomfortable while getting a haircut
  • stronger after overcoming a challenge
  • yay! (end credits)
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Recording at Narnack. left to right: Eleanor Weigert (bass clarinet), me, Brandon Dickert (drums), Griffin Rodriguez (engineer, behind harp), Charissa Barger (harp), Paul Curtis (bassoon). (photo: Marcus)

We recorded most of the musicians live at Narnack Studios. Our engineer Griffin Rodriguez set up a bajillion mics and projected the film on a sheet over the control room window. We took a pizza break before recording the pizza cue, and everyone ominously rattled their instruments for the haircut (Xander doesn’t like haircuts!)

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Pizza music

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Griffin in the control room at Narnack (photo: Marcus)

Later at my studio I fleshed things out (with synth bass, accordion, percussion, etc.) and mixed.

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Mixing (I love checklists)

The funniest part of this project was recording Avery back at my studio, cheering and yelling for “Yay!” I can say unequivocally that she is the most energetic performer I’ve had in the booth – she was literally jumping up and down while recording! Many thanks to Marcus for helping channel her raw energy into a performance AND preventing any microphones from toppling over :)

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Avery’s vocal session (photo: Jennifer)

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Avery, Jennifer, and Marcus getting some ADR

Finally, Rob Kleiner of Studio Edison mastered the album while I tried to stay awake after a months-long case of mono.

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The master(-er) at work (sorry)

If you like the score, check out the film – Marcus, Jennifer, and everyone above did a tremendous job and it was an honor to work on.

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Avery, me, and Xander at my studio (photo: Jennifer)

Ten takeaways from ten years of freelance music-making

playing keys in 2006

Ten years ago I decided to pursue music “professionally"—probably the scariest and best decision I’ve made. To me, perhaps the most interesting thing about the experience has been how the ups and downs of creative work seem to have changed me as a person.

So instead of throwing a party I thought I’d share ten ideas I’ve personally found helpful for staying inspired, productive, and happy. And while the internet has no shortage of self-helpy articles for creatives (many by wiser people than me), perhaps posting this will help / publicly shame me into internalizing these lessons :)

I never want to take for granted how lucky I am to even have the opportunity to make music. Thank you all for being so supportive over the years.

don’t crush the baby bird

On my best days, making music is cathartic—it’s a relief and I love it. I’ve often considered it to be "part of who I am”.

So I was a bit shocked to discover it seems I’m capable of falling out of love with music! Usually when I’m trying too hard, in a bad mood, or taking something on the list below for granted. I’ve realized it’s a relationship I need to cultivate.

Thus, I try to hold my sense of inspiration gently, like a baby bird. If I crush the poor thing it’ll never grow up to be a badass falcon!

be in it for the right reasons

Music can:

  • express emotion in a way words alone cannot
  • lead to acclaim, financial stability, or looking cool on the internet

The former is incredible. The latter is incredible…ly rare—and for me, unhealthy to focus on. But in moments I’m not proud of, I do focus there. Desperately.

I want to be driven by the simple desire to learn, improve, and make music. On good days, I am.

If your goal is to be better than you were, if you’re competing only with yourself, it’s a more realistic place to be. If you say “I don’t want to write songs unless I can write songs better than the Beatles”, it’s a hard road. But if you say “I want to write a better song tomorrow than I wrote yesterday”, that’s something that can be done. If you continuously do that, you’ll get better.

-Rick Rubin: on Cultivating World-Class Artists (Jay Z, Johnny Cash, etc.), Losing 100+ Pounds, and Breaking Down The Complex | The Blog of Author Tim Ferriss

work hard (but not too hard)

When I left my day job to give music a go, I thought “I’m going to nail this! Put the pedal to the metal!!” I tried to work insanely hard, like the piano prodigy David Helfgott in the movie Shine.

But after a few years, all these negative side effects began cropping up. And I remembered one reason Helfgott worked “insanely hard” is the poor guy was insane.

So I try to remember flooring it the whole time will destroy the car.

It’s not how much you want something; it’s how long you want it for.

-Sam Reich, relaying advice from his drama teacher: Career Advice From A High School Drop-Out CEO | Co.Create | creativity + culture + commerce

don’t seek out suffering as “fuel” for art

I was/am lucky to have a loving family and a relatively normal childhood. But sometimes I wondered if my life was “tragic enough” to be worthy of making great art.

As I grew up I had all the cliché thoughts about tortured artists. At times I leaned into my antisocial tendencies and asked myself “am I crazy? Can I get crazier?” Fortunately, I was too shy to do anything actually destructive. To the outside world, I probably just came off a bit more awkward and quiet.

Now I think… what if I had spent all that time and energy making music?

Flannery O’ Connor said that anyone who has survived childhood has enough material to write for the rest of his or her life.

-Anne Lamott: Bird by Bird: Some Instructions on Writing and Life (I’m letting Anne incept this quote because Bird by Bird is gold)

It’s good for the artist to understand conflict and stress. Those things can give you ideas. But I guarantee you, if you have enough stress, you won’t be able to create. And if you have enough conflict, it will get in the way of your creativity. You can understand conflict, but you don’t have to live in it.

In stories, in the worlds that we can go into, there’s suffering, confusion, darkness, tension and anger. There are murders; there’s all kinds of stuff. But the filmmaker doesn’t have to be suffering to show suffering. You can show it, show the human condition, show conflicts and contrasts, but you don’t have to go through that yourself. You are the orchestrator of it, but you’re not in it. Let your characters do the suffering.

-David Lynch: Catching the Big Fish - Meditation, Consciousness, and Creativity

take care of yourself

I used to have a sort of deranged pride in how many hours I worked. I tracked my “impressively small” amount of sleep on a wall calendar. I learned all the tricks with powernaps and caffeine pills and could do three all-nighters in a row.

After years of this, I of course didn’t feel great.

Out of desperation, I started stretching 15–30 min a day. Eventually, I started jogging. Eventually, I stepped foot in a gym for the first time since high school. Eventually, I started eating healthier… sleeping very consistently… going to yoga… etc.

All that was very gradual, but I’m happy to have learned what common sense was screaming the whole time: understanding how a human body works is much easier than looking for shortcuts.

get organized (but not too organized)

One of the most helpful books I’ve read is Getting Things Done: The Art of Stress-Free Productivity. It helps you focus solely on the task in front of you.

As a detail-oriented, analytical person, I loved it. I put my whole life into my GTD “system”.

But eventually (maybe you’re starting to see the pattern here) I got so wrapped up in being a “productivity nerd” that it was getting in the way of actual work. I was spending several days per week just maintaining everything. At its most ridiculous, my old GTD system contained nearly 400,000 words (Moby Dick has 206,052).

These days I still love and use GTD, but in a much lighter and nimble way. I took Merlin Mann’s suggestion to think of it as short-term storage, like a refrigerator:

(paraphrase)

Remember in college when you had four roommates and all those little bags of leftovers would pile up in the back of the fridge? They’d get all weird, maybe even moldy and blue.

Don’t store blue food in your refrigerator. That’s not what it’s for!

-Merlin Mann: 5by5 | Back to Work #82: Blue Food in Your Refrigerator

Your mind is for having ideas, not holding them.

-David Allen: Getting Things Done: The Art of Stress-Free Productivity

don’t live in a bubble

Here’s a short one. I want to remember to ask the question:

If I’m not taking the time to live life and have real relationships, do I expect my art to resonate with other people?

Keep Human! See people, go places, drink if you feel like it.

-Henry Miller: 11 Commandments of Writing and His Daily Creative Routine – Brain Pickings (this list is framed on my wall)

be a good listener, be genuine

When I started, I heard I should do something called “networking”. So I went to film festivals with a spiral notebook and backpack of demo CDs and tried to “meet the entire room”.

I’ve met more than 2000 people since, but it took me a long time to calm down, become less desperate, and realize networking is about actual relationships.

I did my best to be friendly in my awkward way. But I’m embarrassed how often it was about me, Me, ME! Every person I meet has their own hopes and dreams and battles—why should they care about mine if I don’t take a genuine interest in theirs?

I still don’t know much about networking, but at least I know what not to do :)

No one owes you anything.

-Amelia Boone: on Beating 99% of Men and Suffering for High Performance | The Blog of Author Tim Ferriss ~1:20:59

Networking is doing a favor for somebody you like and not expecting anything in return. It’s not about exchanging cards and then never calling each other and acting like you’re friends. Please remember that.

-Merlin Mann: 5by5 | Back to Work #11: Johnny Heuristic

Many people waste time and energy trying to make connections instead of getting good at what they do, when being good at things is the only thing that earns you clout or connections.

-Austin Kleon: Show Your Work! via Derek Sivers’ book notes

don’t be a donkey

Many times I’ve taken on so many simultaneous projects (because I was a GTD Jedi!) that they all sort of limp along. Especially passion projects.

One of the best pieces of advice I’ve gotten this year is to think of the many choices & directions in our life in terms of this story:

Buridan’s donkey is standing halfway between a pile of hay and a bucket of water. It keeps looking left and right, trying to decide between hay and water. Unable to decide, it eventually falls over and dies of hunger and thirst. … Don’t be a donkey.

-Derek Sivers: Trying to pursue many different directions at once? (just go read the article, it’s succinct and brilliant)

How do I know if something is truly a priority? If it’s already done.

-Merlin Mann: 5by5 | Back to Work #17: Brick Building Full of Lies

don’t shoot the second arrow

There’s a Buddhist story called “The Second Arrow” which goes something like this:

Imagine being shot with an arrow. It hurts!

Now imagine being shot with a second arrow. Now you feel even worse, right?

The first arrow is any undesirable thing in life that’s out of our control. You didn’t get the gig. Your friend never emailed back. The grocery line is too long.

So often our reaction is to unleash a whole series of mental processes that only make things worse. We blame, we criticize, we throw a tantrum. That’s the second arrow.

I can’t think of an area in my life where this story isn’t useful.

-Dan Benjamin introduced me to this story in 5by5 | Back to Work #3: The Second Arrow at ~34:30

The greatest regret I have is that, early in my career, I showed myself such cruelty for not having accomplished anything significant. I spent so much time trying to write, but was paralyzed by how behind I felt. Many years later I realized that if I had written only a couple of pages a day, I would’ve written 500 pages at the end of a year (and that’s not even working weekends). Any contribution you make on a daily basis is fantastic. I still happen to write almost everything at once, but I now cut myself slack on all of the thinking and procrastination time I use. I know that it’s all part of my creative process.

-Matthew Weiner: “Mad Men” Creator Matthew Weiner’s Reassuring Life Advice For Struggling Artists | Fast Company | Business + Innovation